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POV: 4th generation dairy farmer

World Economic Forum Davos Summit

What these billionaire investors want you to believe is that they are being incredibly benevolent in their investments. They market their support of a sustainable and climate friendly agriculture as their gift to the world at large. They share stories of how innovation in agriculture will help eliminate world hunger and safeguard the planet for future generations. They speak of the building a better future by harnessing the technology and innovation of the “Fourth Industrial Revolution.” Their marketing game is on point.

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Dairy Cows, Milk Derrick Josi Dairy Cows, Milk Derrick Josi

What is a Milking Parlor?

No longer are the days of sitting on a stool with a bucket and milking each cow by hand. The milk parlor has optimized the milking process; making it more efficient and a vital tool in keeping up with the dairy demands of the world.

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